You'retraining a new colleague to setup non-YouTube connected TV(CTV)campaigns. They need to modify a certain campaign setting in Display&Video 360 so the campaign can run properly,buttheycan't remember which one it is.What should they do so the campaign canwork?
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Correct answer: Set the campaign to run ads that are 15-,30-,and60-seconds long..
Why this is the answer
In the context of non-YouTube connected TV(CTV)campaigns in Display&Video360,setting the campaign to purchase CTV app inventory through both deals and open auction is a crucial configuration.This ensures that the campaign can access a broader spectrum of inventory sources.By allowing the purchase of inventory through both private deals(direct deals with publishers)and the open auction(programmatic buying),the campaign gains flexibility and increased opportunities to reach its target audience.This setting enables the efficient use of available inventory and helps maximize the effectiveness of the CTV advertising efforts.
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