You’retrying to rank for one of your target topics using a webpage that contains along, canonical piece of written content.However,when you do your research on what’salready ranking for that topic by searching for it on Google,you notice that the majority of search results on page one are videos.Which of the following actions will give your website the best chance of ranking for this topic?
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Correct answer: Create a video about that topic,and add it to your existing written page.Because Google is serving up mostly videos on page one for this particular topic,you’ll want to have a video in there–but that doesn’t mean having written content to supplement it won’thelp..
Why this is the answer
The correct option is to Create a video about that topic,and add it to your existing written page.Thischoice recognizes the dominance of video content in the search results for the target topic while also leveraging the benefits of written content.By integrating a video into the existing written page,you cater to both types of content preferences among users and increase the overall quality and relevance of your page.Google aims to provide diverse and comprehensive search results, including various media types like videos and written content.By combining the two,you signal to Google that your page offers valuable information in multiple formats,potentially increasing its visibility and ranking chances.Additionally,integrating the video into your written content enhances user experience by providing them with different ways to consume and engage with the material, thus increasing the likelihood of user retention and satisfaction,which are factors that Google considers in its ranking algorithm. Therefore,this approach optimizes your chances of ranking well for the target topic by aligning with Google's preference for diverse andhigh-quality content offerings.
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