You'reworking for a car manufacturer and want to see how many users who first saw your a don mobile devices ended up purchasing cars from their desktop computers.Whattype ofDisplay&Video 360 measurement should you review?

Cross-environment conversions.To measure the effectiveness of your advertising campaign across different devices,particularly from mobile to desktop,you should review"Cross-environment conversions"inDisplay&Video360. Cross-environment conversions allow you to track user actions and conversions that occur across various devices,providing insights into the cross-device customer journey.This measurement is crucial for understanding how users transition between mobile and desktop platforms after interacting with your ads on mobile devices.By analyzing cross-environment conversions,youcangain valuable data on the impact of your campaign and optimize strategies to enhance the overall user experience and drive more conversions across different device types.