You'reworking on a Display&Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend.What strategy should you use?

For the health food store aiming to enhance their campaign by targeting high-spending shoppers with the top transaction return on ad spend in Display&Video360,the appropriate bidding strategy is Custom bidding.This strategy allows advertisers to set a specific bid adjustment based on their defined criteria.In this scenario,custom bidding enables the health food store to adjust bids for users who exhibit behaviors indicative of high spending and strong return on ad spend.By tailoring bids to the desired audience,advertisers can optimize their campaigns for the most valuable customers,ensuring that their ads are competitively positioned in auctions involving users likely to deliver superior transaction returns for the health food store'sproducts.