You'reworking on an on-guaranteed deal in Display&Video360,and your colleague recommends bidding 20%higher than the floor price.In what situation would you consider doingthis?
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Correct answer: You'repaying in different currencies for a global ad campaign..
Why this is the answer
Bidding20%higher than the floor price in an on-guaranteed deal within Display&Video 360 is advisable when you're paying in different currencies for a global ad campaign.Adjusting the bid higher than the floor price helps mitigate potential fluctuations in currency exchange rates.This strategy ensures that the bid remains competitive and aligns with the value advertisers are willing to pay in their local currency equivalents.By implementing this approach,advertisers can enhance the effectiveness of theirnon-guaranteed deals across various regions and currencies,maintaining a competitive position in auctions and optimizing the campaign's performance in the context of a global ad campaign with diverse currency considerations.
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