You see an increase in your app's churn rate after a year during which it was steady. How can a custom store listing help you proactively avoid the loss of your users?

A custom store listing can target specific user segments instead of showing every user the same message. Google Play supports targeting by user state , which makes it useful for addressing users who may need a reason to return. Listing text and assets can highlight recently added functionality that is relevant to that segment. This helps reduce churn by matching the store listing message to the user’s current relationship with the app.