You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?

With a consideration objective, CPV bidding is the Google Ads bidding approach aligned to increasing product or brand consideration. In auction buying, the entered max CPV functions as a ceiling rather than a fixed amount charged on every eligible view. Google Ads documentation also states that some TrueView views may cost more or less than the target amount because bids are optimized across eligible auctions. That is why the charged actual CPV commonly comes in below the maximum value entered for the bid. Google Help+2Google Help+2