You setup a Google Video campaign with a consideration goal and cost-per-view bidding(CPV).Howwill your max C PV compare to your actual C PV?
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Correct answer: Actual C PV is often less than max C PV because it's auction bidding..
Why this is the answer
In the context of Google Video Ads,CPVorCost-Per-View bidding allows advertisers to specify the maximum amountthey're willing to pay for a video view or other video interactions.This maximum bid is referred to as Max C PV. The way the auction system works is that you're not always charged your maximum bid.Instead,you pay just enough to outbid the next highest bidder.So,if the competition for a particular auction is low,you might end up paying significantly less than your maxCPV.Asaresult,the actual C PV(the amount you actually pay for a view)is often less than the max C PV you set,because of the dynamics of auction bidding.
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