You should never ask about the price of your product in an interview or focus group.

It is false that you should never ask about the price of your product in an interview or focus group. While direct questions like "How much would you pay for this?" can be unreliable, it's crucial to understand a customer's perceived value and price sensitivity. You can achieve this by asking indirect questions such as: "What would you expect to pay for a solution that offers X, Y, and Z benefits?" or "What alternatives are you currently considering, and what do they cost?" This approach helps gauge their willingness to pay and identifies potential price barriers without leading them to an artificial answer.