You should reply to

You should reply to every single review, whether positive or negative, to demonstrate excellent customer service and engagement. Responding to all reviews shows that you value customer feedback and are attentive to their experiences. Replying only to negative reviews can make it seem like you only engage when there's a problem, potentially overlooking opportunities to thank satisfied customers and reinforce positive experiences. Conversely, responding only to positive reviews might give the impression that you ignore customer concerns. Selecting only a few positive and a few negative reviews is inconsistent and doesn't fully leverage the opportunity to interact with your customer base. Consistent engagement with all reviews builds trust and strengthens your brand's reputation.