You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.

Resonance, in the context of evaluating advocacy candidates, refers to the depth of connection and engagement a candidate has with their audience. It's not just about how many people they reach, but how deeply their message resonates and prompts interaction, discussion, and action. A high level of engagement, such as comments, shares, and meaningful interactions, indicates strong resonance. The amount of interesting content (like gifs) is a tactic, not the outcome of resonance. The number of languages they speak is irrelevant to their social media advocacy. The frequency of posting doesn't guarantee engagement or resonance; quality often trumps quantity.