You tried using Reach Planner to create a forecast for your new awareness Video campaign,butthe campaign results were very different from the media plan numbers provided by the Reach Planner forecast.Why did this mismatch occur between campaign results and forecast data?

The mismatch between the campaign results and the Reach Planner forecast data likely occurred**becauseyou built a campaign that didn't match the plan settings in Reach Planner**.Reach Planner provides forecasts based on the specific settings and inputs you provide.If the actual campaign settings differ from what was inputted into Reach Planner,then the results of the campaign can vary significantly from the forecast.It's crucial to ensure that the settings in the live campaign align with those in the Reach Planner to achieve results that closely match the forecast.