You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

Reach Planner forecasts are based on the exact media plan settings , including audience, budget, geography, and ad formats. If the live Video campaign uses different settings from the saved plan, the actual results can diverge because the forecast modeled a different campaign setup. Google Ads also states that Reach Planner forecasts rely on market trends and the historical performance of similar campaigns, which makes alignment between the plan and the launched campaign essential. The mismatch occurred because the campaign configuration did not match the settings used in Reach Planner. Google Help+1