You've already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
Choose an answer
Tap an option to check your answer.
Correct answer: Additional events are collected from your website without the need to change your website's code..
Why this is the answer
Enhanced measurement automatically collects additional website interactions when it is enabled for a web data stream. These interactions are collected as events without requiring new tagging for each supported interaction. Examples include page views, scrolls, outbound clicks, site search, video engagement, and file downloads. This setting helps expand behavioral measurement from a website with minimal implementation work.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed