You've been running a Google Video campaign for awareness with video ads that are 30 seconds long. But now you want to remarket to your audience with memorable, shorter video ads. What video ad format would you use to achieve that goal?

Bumper ads are short video ads designed to deliver a concise and memorable message. They are six seconds or less, which fits a remarketing approach that follows longer awareness creative with a shorter reminder. This format supports efficient brand reinforcement after users have already been exposed to the campaign message. It is suited to recall-focused follow-up rather than detailed product explanation.