You've been tasked with building a messaging strategy that drives conversions. What are 2 kinds of automation s that can help you accomplish this goal? (Select the 2 correct answers.)
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Correct answer: Browse abandonment, Abandoned cart.
Why this is the answer
Both of these automations target users before they convert and are designed to recover lost or stalled revenue: Browse abandonment messages re-engage shoppers who viewed products but didn’t add them to their cart, nudging them back with reminders, social proof, or incentives. Abandoned cart automations reach users who showed strong purchase intent by adding items to their cart but didn’t check out, making them one of the highest-converting automation types.
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