You've been tasked with improving your email and text messages to encourage repeat purchases. Analyze the strategies below to determine which will most effectively spur a second purchase. (Select the best answer.)

Personalization makes messages more relevant to each shopper, increasing the likelihood of engagement and repeat purchases. By recommending products based on what a customer has already bought or browsed, you create a more tailored experience that feels helpful rather than generic. The other options either rely on generic messaging or increased frequency, which can lead to lower engagement or message fatigue rather than meaningful repeat sales.