You’ve decided to run a new Google video campaign with an awareness goal. Why should you opt in to Google video partners?
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Correct answer: Because it can extend the reach of video ads to a collection of leading publisher sites and apps..
Why this is the answer
Google Video Partners are websites and mobile apps that show Google video ads. Opting in extends your campaign's reach beyond YouTube to a vast network of publisher sites and apps, helping to maximize awareness for your brand. This is crucial for an awareness goal, as it allows your video ads to be seen by a broader audience across various digital properties. Accessing audiences on the YouTube mobile homepage is part of YouTube itself, not Video Partners. While Google Ads provides robust metrics, opting into Video Partners doesn't inherently unlock more engagement metrics; it expands where your existing metrics are collected. YouTube live streaming and Premieres are also part of YouTube, not the Google Video Partners network.
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