You’ve just successfully run a lead generation campaign,and are tasked with calculating the conversion rate of the email associated with it.You’re currently defining a conversion as a click through.If 100 leads opened the email and 18 clicked,what is your conversion rate percentage for that email?
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Correct answer: 18%.
Why this is the answer
To calculate the conversion rate percentage for the email associated with the lead generation campaign,youneedto determine the proportion of leads who clicked through after opening the email.In this scenario,out of the 100 leads who opened the email,18 clicked through.To find the conversion rate,you divide the number of clicks by the number of opens and then multiply by 100 to express it as a percentage.The other options,suchas20%,180%,and3%,do not accurately represent the conversion rate based on the given data.
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