You've noticed that one of your ads isn’t performing as well as you'd like. Which action can you take to help improve the ad’s expected clickthrough rate?
Choose an answer
Tap an option to check your answer.
Correct answer: You can experiment with various calls to action..
Why this is the answer
Improving expected clickthrough rate is mainly about making the ad itself more compelling to the user. Google Ads recommends testing stronger calls to action because they make the next step clearer and increase ad engagement. This helps the ad attract more clicks when it appears for relevant searches. It is a direct ad-copy improvement, which makes it more closely tied to expected clickthrough rate than changes to targeting or landing page experience.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed