You've noticed that your site's conversion rate is stagnant. Which techniques could you try out to increase your website's conversion rate? (Select the 2 best answers).

Add Clear Calls to Action (CTAs). A Call to Action is the instruction you give your visitor to move them to the next step. If your CTAs are vague, hidden, or non-existent, your visitors will simply browse and leave. The "One Goal" Rule: Each page should have one primary goal. Whether it is "Add to Cart," "Sign Up," or "Book a Demo," that button should be visually distinct (using a high-contrast color) and placed "above the fold" so users don't have to scroll to find it. Strong Verbs: Use action-oriented language. Instead of "Submit," use "Get My Coffee." Instead of "Click Here," use "Claim My 20% Discount."