You've operated a successful online retail business for a decade without changing your product and marketing strategy.You've observed a recent trend,though—shoppers are buying less each time they make a purchase.Which actions should you take? Choosetwo.Select 2 Correct Responses

The observed trend of shoppers buying less per purchase indicates a shift in consumer behavior that requires adaptation. Uncovering the needs of curious and impatient consumers is crucial because it directly addresses the underlying reasons for this change. Modern consumers often seek immediate gratification and highly relevant information, so understanding these new expectations allows you to tailor your offerings and messaging. Similarly, providing personalized experiences, whether online or in-store, caters to individual preferences and can encourage larger or more frequent purchases by making the shopping journey more appealing and efficient. Continuing with the current strategy is incorrect because it ignores a clear market signal. Boosting profitability, traffic, customer base, and sales with Shopping ads is a general goal, not a specific action to address the cause of reduced purchase size.