You've owned a successful online retail business for 10 years. Recently, shopping behaviour has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.

The correct actions address the shift in shopping behavior. Providing personalized experiences (online or in-store) helps meet evolving shopper expectations and can encourage purchases, even if individual transaction sizes are smaller. Uncovering the needs of curious and impatient consumers is crucial because understanding these new behaviors allows you to adapt your product and marketing strategies to better serve them. Continuing with the current marketing strategy is incorrect because it ignores the observed shift in consumer behavior, which could lead to further decline. Guaranteeing profitability, traffic, customer base, and sales with Shopping ads is incorrect because no advertising platform can guarantee these outcomes; success depends on many factors, including strategy and market conditions.