You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.

To address a decline in purchasing volume despite a stable strategy, a retailer must adapt to modern consumer habits by working to uncover the needs to meet the requirements of curious and impatient consumers, who now expect immediate, relevant information and frictionless browsing. Since shopping behavior has evolved toward more research-heavy and fragmented journeys, the most effective response is to provide personalized experiences that meet shopper expectations online or in-store, ensuring that marketing messages are tailored to individual intent and local availability. By shifting from a static strategy to one that prioritizes speed, relevance, and omnichannel flexibility, businesses can capture the attention of modern shoppers who value convenience and tailored solutions over generic retail offerings.