You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers' behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two.

The correct options address the core issue of changing shopper behavior. "Uncover the needs to meet the requirements of curious and impatient consumers" is crucial because understanding evolving consumer demands (e.g., for speed, convenience, or specific information) allows you to adapt your offerings and messaging. "Provide personalized experiences that meet shopper expectations online or in-store" directly responds to the trend of shoppers wanting more relevant and tailored interactions, which can encourage purchases even if individual transaction sizes are smaller. "Drive profitability, traffic, customer base, and sales with Shopping ads" is a general benefit of Shopping ads but doesn't specifically address the change in shopper behavior or the decreasing transaction size. "Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out" is incorrect because it ignores the need to adapt to a persistent, observed change in consumer behavior, which could lead to further decline.