You've owned a successful online retail business for a decade.Though the product and marketing strategy hasn'tchanged, shoppers'behavior has changed—they tend to be buying less and less with each transaction.Which two actions should you take?Choosetwo.Select 2 Correct Responses
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Correct answer: Uncover the needs to meet the requirements of curious and impatient consumers., Provide personalized experiences that meets hopper expectations online or in-store..
Why this is the answer
The correct options address the observed change in shopper behavior (buying less per transaction) by focusing on understanding and adapting to evolving consumer needs. "Uncover the needs to meet the requirements of curious and impatient consumers" is correct because it emphasizes research and responsiveness to modern shopping habits, which often involve quick decisions and high expectations. "Provide personalized experiences that meet shopper expectations online or in-store" is also correct as personalization can re-engage shoppers and encourage more significant purchases by making the experience more relevant and valuable. Continuing with the current marketing strategy is incorrect because it ignores the clear signal of changing consumer behavior. Driving profitability and sales with Shopping ads is a general goal, but it doesn't directly address why shoppers are buying less per transaction or how to adapt to that specific behavioral shift.
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