You've relied on word-of-mouth marketing for years to run your small business,but now you want to try a Video campaign to bring in bigger business.You think a campaign with the leads campaign goal would work best to help achieve your goal.What other action should you take to make sure your campaign is effective?

When running a video campaign with the goal of generating leads,it's crucial to track and measure the results to determine its effectiveness.Among the options provided: -**You should cross-check your ad schedule against when you received leads.**This action will help you understand the correlation between your video ad's airtime and the leads you're receiving,giving insights into the most effective times for your ads. However,another important action to consider is: -**You should enable Google Ads conversion tracking.**Conversion tracking allows you to measure specific actions taken by users after viewing your ad,such as filling out a contact form,signing up for a newsletter,or making a purchase.It'savaluable tool to understand how many leads or conversions are being generated directly from your video ads,making it essential for a campaign focused on leads.