You've used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product.Which goals have you reached successfully?

The correct answer is Awareness goals. Sponsored Brands campaigns are designed to increase brand visibility and introduce new products or a brand's story to a wide audience. By reaching millions of customers, you've successfully broadened your brand's exposure, which directly aligns with awareness objectives. Consideration goals, while important, typically involve encouraging customers to actively research or compare products, moving beyond initial exposure to deeper engagement. While Sponsored Brands can contribute to consideration over time, the primary and immediate impact of reaching millions of customers with your brand story is building awareness.