You want to be able to try out multiple combinations of headlines and descriptions in order to optimise your results. Your marketing department suggests that you use responsive search ads. What are two benefits that you could derive from using responsive search ads?

Responsive Search Ads (RSAs) offer greater flexibility because they allow you to provide multiple headlines and descriptions, and Google Ads automatically tests different combinations to find the best-performing ones. This eliminates the need for manual A/B testing of individual ad variations. RSAs also lead to more relevance because the system can dynamically assemble ads that are highly tailored to specific user queries, improving the likelihood of a match between the search intent and the ad content. Less click-fraud is not a direct benefit of RSAs; click fraud prevention is handled by Google's automated systems regardless of ad format. Longer funnels and lower eCTR (effective click-through rate) are not inherent benefits; in fact, RSAs are designed to improve CTR and streamline the user journey by presenting more relevant ads.