You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

Vanity URLs (also known as branded short links) are the correct choice because they allow you to create short, memorable, and brand-consistent web addresses that redirect to your longer landing page URL. Hootsuite's URL shortener supports this functionality, making it easy to track clicks and maintain brand identity. Custom top-level domain suffixes are not directly supported by Hootsuite for individual links; these are broader domain registration concepts. Enterprise URLs and a batch of custom redirect links are not standard terminology for this specific Hootsuite feature, nor do they accurately describe the branded shortening capability.