You want to evaluate the performance of your first awareness Video campaign.What fundamental metric can help you measure the campaign'ssuccess?

**Video played to:**For awareness campaigns,the objective is often to ensure that the audience sees and comprehends the message.Therefore,the"Video played to"metric,which indicate show much of your video people have watched(e.g.,25%,50%,75%,or100%),iscrucial.This metric can provide insights into how engaged viewers are with the content and whether they're receiving the intended message.If many viewers watch a significant portion or all of the video,it indicates that the content is resonating with them,aligning with the goal of raising awareness.