You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?
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Correct answer: Video played to.
Why this is the answer
Video played to metrics show the percentage milestones viewers reached while watching a video ad. For an awareness Video campaign, watch-depth reporting helps determine whether users stayed with the creative long enough to receive the message. It evaluates attention to the video rather than lower-funnel actions. This makes it a fundamental performance metric for awareness-focused video delivery.
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