You want to find out if you need to supplement your SEO with paid ads by finding which of your poorly performing organic keywords can be replaced with paid keywords. What will you do?

The Keyword Gap tool allows you to compare keyword profiles between domains. By selecting your domain and comparing its organic keywords against its paid keywords, then applying the "Unique for the first domain" filter, you can identify keywords for which your domain ranks organically but does not bid on in paid search. This helps pinpoint opportunities where paid ads could supplement underperforming organic keywords. The Ad Builder Tool is for creating ads, not analyzing keyword performance. Strategy Ideas in On Page SEO Checker focus on on-page optimization, not the interplay between organic and paid keywords.