You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which Semrush reports should you use?

PLA Research (Product Listing Ads Research) and Advertising Research are the correct reports. PLA Research specifically analyzes Product Listing Ads, which often have different targeting strategies for mobile versus desktop. Advertising Research provides detailed insights into a competitor's overall paid search campaigns, including ad copy, keywords, and device targeting preferences (mobile vs. desktop). Keyword Magic Tool is for keyword research and doesn't provide competitor ad targeting data. Organic Research focuses on a competitor's organic search performance, not their paid advertising strategies or device targeting.