You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

The Advertising Research report in Semrush is designed to analyze a competitor's paid search campaigns, including details like ad creatives, keywords, and traffic distribution. This report specifically includes data on whether ads are displayed more frequently on mobile or desktop devices, directly answering the question about a competitor's device targeting preference. The Keyword Magic Tool is for keyword research and discovery, not competitor ad analysis. Organic Research focuses on a competitor's organic search performance, not their paid advertising. PLA Research (Product Listing Ads Research) is specific to shopping ads and won't provide a comprehensive view of general mobile vs. desktop ad targeting.