You want to get holistic insights from event-level ads datasets across Amazon-owned and operated properties. Which of the following would you use?
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Correct answer: Amazon Marketing Cloud.
Why this is the answer
Amazon Marketing Cloud (AMC) is the correct choice because it's a secure, privacy-safe clean room solution that allows advertisers to perform custom analytics on pseudonymized, aggregated signals from Amazon Ads and their own inputs. This enables holistic insights from event-level datasets across Amazon-owned and operated properties, providing a comprehensive view of campaign performance and customer journeys. Geographic insights would only provide location-based data, not event-level cross-property analysis. Amazon Attribution focuses on measuring the impact of non-Amazon marketing channels on Amazon sales, not holistic event-level data across Amazon properties.
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