You want to have a more nuanced set-up with only Amazon-ownedand-operated inventory but also be able to reach third-party audiences at each stage of their shopping journey.Which of the following solutions is best for you?

Combining Sponsored Ads and Amazon DSP is the best solution because it leverages the strengths of both. Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) target shoppers directly on Amazon's owned-and-operated inventory (search results, product pages) based on keywords and product targeting, capturing demand at the point of purchase. Amazon DSP, while also able to target Amazon-owned inventory, excels at reaching third-party audiences across the open internet and Amazon's own sites and apps, using Amazon's robust audience insights to engage customers at various stages of their shopping journey, from awareness to consideration and conversion. Amazon DSP alone wouldn't provide the direct, intent-driven targeting on Amazon retail pages that Sponsored Ads offers.