You want to identify keywords that perform better on certain placements in order to adjust your bids and expand your targets. Which report will provide you with the required advertising metrics?

Keyword placement report shows keyword performance broken down by ad placement. This helps identify which keywords perform better in placements such as top of search, rest of search, or product pages. The report supports bid adjustments because it connects keyword results with where the ad appeared. It also helps expand targeting by revealing keyword-placement combinations with stronger delivery or engagement.