You want to perform an A/B test on your email. You have 800 recipients in your send list. Which is the best fit for the breakdown of your A/B test?
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Correct answer: 50% version A, 50% version B.
Why this is the answer
HubSpot recommends using a 50/50 A/B test when the recipient list is below the recommended size for reserving a winning-version audience. With 800 recipients, splitting the entire audience between version A and version B gives each variation the largest possible sample. This avoids weakening the test by holding back part of a small list for a later winner send. The goal is to compare both email versions with enough recipient data to make the result more useful.
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