You want to run a store experiment on Google Play. With which of the following attributes can you experiment?
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Correct answer: Promo video.
Why this is the answer
Google Play store listing experiments can test preview assets that appear in the listing. Video assets are part of the supported graphics-related elements for experiment variants. This allows performance comparison of listing creatives without changing app functionality. The test should focus on one variable so the result is easier to interpret.
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