You want to run queries and combine some of your offline data with Analytics data.Todo so,you want to export your Google Analytics data to Big Query.What Analytics properties are able to export data to Big Query?

The correct answer is Standard or Analytics 360 properties using GA 4.Google Analytics offers the capability to export data to Big Query for both Standard and Analytics 360 properties using the GA 4(Google Analytics 4)platform.This functionality allows users to combine their Google Analytics data with other offline data sources,enabling more advanced analysis, reporting,and insights generation.In practical terms,exporting data to Big Query from GA 4 properties facilitates the integration of online and offline data,providing a comprehensive view of customer interactions and behaviors across various touch points. Personal experience in leveraging this feature has demonstrated its value in gaining deeper insights into customer journeys, optimizing marketing strategies,and driving business growth.By exporting Google Analytics data to Big Query,businesses can unlock the full potential of their data assets,enabling more informed decision-making and ultimately improving overall performance and competitiveness in the market.