You want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they're succeeding or failing at each step?

The Funnel exploration technique is the correct selection because it is specifically designed to visualize the multi-step journey users take toward a specific goal, such as a checkout process or lead form completion. Unlike other exploration methods, it provides a clear, step-by-step breakdown that allows a marketing analyst to identify exactly where users are dropping off or succeeding, enabling data-driven optimizations to improve the overall conversion rate of a paid search campaign.