You want to to improve a video ad's effectiveness. What post-production edit will help you achieve your goal?

Increasing the pace and tightening the framing are effective post-production edits for video ads because they help maintain viewer engagement and deliver the message more efficiently. A faster pace can prevent boredom and keep the audience's attention, especially in short-form video environments. Tightening the framing focuses the viewer's eye on the most important elements, reducing distractions and making the ad's message clearer and more impactful. Removing supers (on-screen text) is generally incorrect; supers often reinforce the message, especially when sound is off. Adding closed captions is a good practice for accessibility but doesn't inherently improve ad effectiveness in the same way as pacing and framing. Lowering brightness is not a standard optimization for mobile viewing and could negatively impact visual quality.