You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?

A conversion window controls how long after an ad interaction a conversion can be counted in Google Ads. Longer purchase decision cycles may require a wider window so delayed purchases are still measured. For a Video action campaign , this helps capture conversions from users who return after comparing options or taking more time to decide. Accurate tracking depends on matching the window to the real customer path to purchase.