You want to track conversions for your Video action campaign,butyou're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.What conversion tracking best practice should you follow to make sure you accurately measure conversions?

**You should extend the conversion window to be longer:**The conversion window is the period of time after a customer interacts with your ad during which a conversion,such as a purchase,is recorded in Google Ads.Bydefault,this window might be set to a shorter duration,like30days.However,if you know that your customers often take longer to decide on apurchase,extending this window can allow Google Ads to capture and attribute conversions that happen well after the initial ad interaction.Forexample,if a customer clicks on your ad and then makes a purchase 45 days later,a30-day conversion window would miss this conversion.Extending the window to,say,60 days would capture it.