You want to tryout omni bidding,but there are certain categories that are offline only.What's the recommended omni bidding setup?
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Correct answer: Campaign level.
Why this is the answer
The correct answer is"Campaign level."Omni bidding,which aims to optimize bids across multiple channels and platforms, is best managed at the campaign level,especially when dealing with certain categories that are offline only.By setting omni bidding at the campaign level,advertisers can ensure consistent bidding strategies across all ad groups and ads within that campaign,regardless of the specific category or product type.This approach allows for unified bidding management and optimization,streamlining the process and ensuring a cohesive strategy that encompasses both online and offline components.Additionally,managing omni bidding at the campaign level provides greater control and visibility over bidding performance,enabling advertisers to adjust bids based on campaign-level insights and objectives.Therefore,selecting Campaign level as the recommended omni bidding setup is correct,as it offers the most efficient and comprehensive approach to bid management,particularly when dealing with offline-only categories within a campaign.
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