You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?

Click-through rate measures the percentage of ad impressions that resulted in clicks. A 12% CTR means the ad received impressions and shoppers clicked after seeing it. This indicates that the creative and targeting are generating shopper engagement. CTR is useful for understanding whether ads are attracting interest before evaluating lower-funnel metrics such as detail page views or sales.