You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping ads and would like to track performance by product category (e.g. clothing) and gender. The client is passing the required and optional attributes for clothing in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

The correct answer allows for granular reporting by both product category and gender. By structuring campaigns by a combination of product category and gender (e.g., "Women's top"), and then using product groups within those campaigns to further segment by specific product types (e.g., "Jumper," "Short sleeves"), you can effectively track performance at the desired level. The other options either lack the necessary granularity for both dimensions or create an overly complex structure. Creating a campaign by product category and then product groups by gender (first incorrect option) would make it harder to manage bids and budgets specifically for combined categories and genders. A catch-all campaign (third incorrect option) provides no granularity. Creating campaigns by gender and then product groups by clothing type (fourth incorrect option) would make it difficult to manage bids and budgets for specific product categories across genders.