You work for a consulting firm that helps mid-sized factories optimize their manufacturing processes. Your clients are operations managers who feel overwhelmed by inefficiencies and are just beginning to explore potential solutions. Which approach is most likely to attract this audience during the stage of identifying their needs?

In HubSpot’s buyer’s journey , people who are identifying a need are in the awareness stage , where they need helpful information that clarifies their challenge rather than sales-heavy offers. Short guides and blog posts about cost efficiency fit that stage because they educate operations managers before they are ready to evaluate vendors or products. This kind of content attracts early interest and builds relevance around the problem they are trying to solve. It also supports an inbound approach by meeting prospects with useful information at the start of their research process. HubSpot Academy+1