You work for a creative agency making video ads for a client that has struggled to meaningfully connect with potential customers in their ads.Which of the following is an approach to help people think or feel something?

Humanizing the story is an effective approach to help people think or feel something because it creates an emotional connection. By focusing on relatable human experiences, challenges, or triumphs, the ad can resonate deeply with viewers, making the brand or product feel more accessible and understandable. Showcasing discounts and sales primarily appeals to financial incentives rather than emotional connection. Avoiding humor unnecessarily limits creative options; while subjective, well-executed humor can be highly effective in building rapport. Conveying multiple messages can dilute the impact and confuse the audience, making it harder for any single message to land emotionally.